ZOO is one of Denmark’s leading cultural institutions. ZOO’s purpose is increase the understanding of and interest in wildlife and nature through experiences facilitated in a relevant, engaging and entertaining manner. ZOO is also a leading information centre regarding animals, including exotic animals and the preservation of their habitats in the wild. In order for ZOO to live up to its purpose and enhance your experience, both in connection with visits to ZOO and by using ZOO’s digital solutions and offers, we collect and process personal data about our guests and users. 

ZOO does not process data about guests and others, which has not been described in this privacy policy. In general, ZOO only collects data which you yourself provide to ZOO and/or by your use of ZOO’s digital offers and other services. In the event that ZOO collects data from other sources, ZOO complies with applicable requirements to provide information. ZOO does not collect sensitive information about e.g. race or ethnicity, political, religious, sexual or philosophical orientation, but draws your attention to the fact that if you yourself, through social media or otherwise, provide such information, ZOO may thereby have such published personal data in its systems. 

As the data controller, ZOO undertakes all processing of personal data in accordance with applicable law. Also within this area, ZOO has high standards for compliance with ethical norms and it is important for ZOO that you feel secure when using our digital services and generally in your contact with ZOO. For this reason we have prepared this policy which we encourage you to read. All applications regarding ZOO’s processing of personal data can be made to: persondata@ZOO.dk. 

According to Regulation 2016/679, the European Data Protection Regulation and the Danish supplementary  Act (collectively the Data Protection Legislation), you are entitled to be informed about ZOO’s processing of your personal data. With this policy, ZOO consequently wants to give you relevant information about ZOO’s processing of personal data and about the terms and conditions that apply in relation to your personal data. You can seek additional information about the legislation on www.datatilsynet.dk. ZOO regularly updates and amends its privacy policy to match the legislation and the technological development at any time. In case of material amendments, we will inform you in the form of a visible notice on ZOO.dk. The date of the last update of the privacy policy is 15 May 2018. 

Personal data is any information related to an identified or identifiable natural person. In short, all types of information, which is directly or indirectly linked to a person. This may be name, address, age/date of birth, sex, telephone number, email address, photos, product purchases, use of payment function, interests and interaction with ZOO, including guests’/annual season ticket holders’ preferred use of ZOO and ZOO activities. (In the following personal data is referred to as ”Data”). 

ZOO’s overall purpose with the processing of the Data we collect is to run ZOO in accordance with ZOO’s object as set out in its articles of association, to undertake marketing of ZOO and to make your experience as good as possible when you visit ZOO. This regardless of whether you do so in the form of a visit to ZOO or digitally via www.ZOO.dk, via social media or any other type of interaction with ZOO. 

ZOO only processes your Data if permitted. ZOO’s basis for processing is primarily to fulfil the agreement entered into when purchasing annual season tickets or other services. ZOO processes portrait photos on the basis of consent. This also applies to sending marketing material, unless this may legally take place on another basis. Furthermore, personal data is processed on the basis of ZOO’s legitimate interest in undertaking marketing, to develop existing and new services/products, as part of ZOO’s operation and administration, including to carry out control measures and to prevent fraud, for analysis and statistics, in order to pursue a legal claim and if processing is permitted by legislation. 

ZOO does not intentionally collect Data from children who are under 13. If ZOO becomes aware that ZOO is processing Data from a child under 13, without the consent of the parents or guardian, ZOO will do everything to erase the Data. If you become aware that a child under 13 has given us Data without the consent of parents or a guardian, you can contact ZOO. 

ZOO collects the Data as follows: 

• When you accept the use of cookies (1). ZOO uses third-party cookies.
  
  
• When you in any other way give your Data to ZOO, in connection with entering into an agreement and through consent, e.g.: 

• By E-commerce, including purchasing tickets and carrying out other transactions. 

• When you order events, courses, travels, subscribe to our newsletter or other experience offers. 

• In connection with sponsorships, donations and wills for the benefit of ZOO. 

• By participating in campaigns, competitions or surveys. 

• When you use our services or in any other way interact both digitally and physically with ZOO, you will often give Data in the form of name, sex, address, email address, financial information, interests and other information necessary for ZOO to offer and implement our range of experiences and services and agreements, e.g.
   

• By using your ZOO annual season ticket. 

• In case of contact in person or by telephone.

• By browsing on ZOO.dk. 

• When using social media such as Facebook, LinkedIn, Instagram and X, where you actively refer to another unit under ZOO, e.g. by using Like, Share, Tag, etc. or by using hashtags, comment on ZOO articles, video clips, etc., follow ZOO’s profiles on social media or in any other way communicate via social media. 

ZOO uses and processes the Data we collect for the following sub-purposes: 

• Processing and performance of your purchase and delivery of experiences, events, products or services. 

• Complying with your request for experiences, events, delivery of products or services. 

• Improvement of ZOO and ZOO’s offers, including experiences, events, products and services. 

• Adaptation and targeting of ZOO’s and our business partners’ communication and marketing to you to the extent permitted by law. 

• Administration of annual season tickets, in connection with sponsorships, gifts and membership as well as development of your relation to ZOO, including agreements on sponsorships and donations. 

• Entering into other agreements. 

• Compliance with legal requirements and legal obligations in general as well as in situations where this is necessary or expedient and warranted by law. 

• Statistical analysis (2), traffic measurements, behaviour-based targeting of marketing, improvement of technical functionality, including by collecting technical information about your computer, settings, browser, etc. ZOO uses Google Analytics, see https://tools.google.com/dlpage/gaoptout. 

The Data is processed within the described purposes and purposes which are consistent herewith. The Data is only disclosed outside ZOO’s organisation if permitted, e.g. to business partners, because you have given your consent or it is possible under existing law, e.g. if ZOO has an objective need and legitimate interest in doing so. It may also be for the performance of an agreement, for the purpose of a legal obligation or to comply with statutory requirements. 

Payment takes place through professional operators, at present Bambora. Transmissions of account details take place with encryption, which provides a high degree of security. The account details are not stored with ZOO in a readable form, but are sent directly to the payment systems. Information about the purchase and the orders themselves is stored by ZOO for later use, if any, as long as the Data is relevant, see the below paragraph about storage and use. 

ZOO is entitled to give your Data to ZOO’s advisors, courts and public authorities, to selected and trusted business partners, e.g. in order to carry out credit card payments and to deliver products and services to you, also to data processors who work subject to a written data processing agreement and subject to ZOO’s instructions. Data processors cannot use your Data for other purposes than for the delivery of services to ZOO. Data processors and other suppliers have undertaken a duty of confidentiality and an obligation to comply with Personal Data Legislation. If data processors are domiciled outside the EU/EEA, ZOO ensures that necessary measures are taken in order to ensure an appropriate level of protection. 

ZOO complies with its obligation to protect your Data through technical and organisational measures. ZOO works to provide against unauthorised access and use, destruction, changes or unlawful exposure of ZOO’s and your Data. Your Data is only accessible to the necessary number of persons in ZOO with a need to access for objective work purposes. ZOO has adopted internal rules on data security containing both instructions and measures to protect your Data. 

ZOO takes all reasonable precautions to avoid that www.ZOO.dk contains virus and similar. However, ZOO cannot guarantee that www.ZOO.dk is at all times free of virus and excludes any liability for losses suffered as a result hereof. We recommend that you protect yourself and your Data by closing your browser after use, log out of your accounts, install anti-virus software and regularly update software and apps. Also by data transmissions ZOO is working with security in view, but a complete security by data transmissions cannot be guaranteed, and thus any liability for losses is excluded. This means that there may be a risk that other unauthorised individuals/entities undertake forcible entry to Data when transmitted and stored electronically. 

ZOO cannot be held liable for any loss occurring as a result of the use of our services due to forced entry into ZOO’s systems or other disruption of operations for which ZOO is not responsible. You therefore provide your Data on your own responsibility, but as previously stated we do everything to have a robust level of security. In the event that unauthorised individuals/entities gain access to your Data, ZOO will immediately start to remedy the situation and comply with the duty to provide information subject to Personal Data Legislation. 

ZOO uses video surveillance in order to ensure security for our guests, prevent crime and to obtain evidence for the use of police investigations in criminal incidents. The video footage is stored in secure environments and with limited access for security staff. There are signs in ZOO stating that video surveillance is carried out. 

ZOO erases your Data when the Data is no longer necessary in relation to the purposes for which they were collected, processed or stored, and correspondingly for purposes which are consistent herewith. As a general rule, Data is stored for a minimum period of 5 years from purchase or other interaction with ZOO and pursuant to the Danish Bookkeeping Act and other legislation. ZOO is entitled to await erasure if allowed or required by law. 

By request to ZOO you can gain access to the Data concerning you that we have processed, available information about the origin of such Data, and what we use it for. You can also get information about how long ZOO stores your Data and who receives your Data, to the extent the Data is disclosed inside or outside the borders of Denmark. The right of access may, however, be limited out of consideration for the privacy protection of other individuals, trade secrets or other legislation. 

If your Data is incorrect, incomplete or irrelevant, you have the right to have the data rectified or erased. As ZOO’s service depends on your Data being correct and updated, we ask you to inform us of relevant changes. See the paragraph "Contact ZOO" below. 

The consents given by you take place on a voluntary basis. If you regret, you have an easy possibility to withdraw your consent with effect for the future by contacting us, e.g. you can unsubscribe to email newsletters and ZOONYT. However, please note that ZOO may process Data subject to another legal basis than consent, e.g. the so-called balancing of interests rule. 

You are entitled to lodge a complaint about ZOO’s processing of your Data. The complaint must be filed with the Danish Data Protection Agency, www.datatilsynet.dk, but ZOO would appreciate it if you contact us before in order to find a solution. It is in the interest of ZOO to have satisfied guests and annual season card holders. This is also an important part of ZOO’s purpose. Thank you for taking time to read our privacy policy. 

If you want more information, use your right of access, rectify or erase your Data, please do not hesitate to contact ZOO. You can either write to us at the address ZOO, Roskildevej 38 DK 2000 Frederiksberg, or contact us on persondata@ZOO.dk. 

(1) Cookies are small text files containing letters and numbers which are stored on your computer. Such cookies makes is possible to collect information about what pages and functions the user uses and visits. You can read more about our cookie rules  here 

Good advice about cookies:http://minecookies.org/fravalg. 

(2) In the event of statistical analyses the information will typically be anonymised and thus not be personal data. 

ZOO’s newsletter

In ZOO’s newsletter we inform you about activities and events in ZOO, news about the work for the animals in our garden and worldwide as well as offers. We further inform you about advantages related to your membership if you have a Zoo Card. You will only be contacted directly by ZOO and never directly by business partners. As a general rule, we send out 1-2 newsletters a week.  

Subscription provides that you consent to ZOO sending you newsletters and offers, advertisements and information about events by email. Offers, advertisements and information about events may relate to all the products and services offered by ZOO and ZOO’s sponsors and business partners.

You are free to withdraw your consent and unsubscribe to our newsletter at any time. You do this by clicking on the link at the bottom of the newsletter.

In order to send newsletters, offers and information about events to you by email ZOO collects and processes your personal data, including about your name, your email address, your age, your annual season card number and information about your purchases and visits to ZOO and on ZOO’s digital platforms. The data is also used by ZOO to pursue a legitimate interest in adapting which news, offers and information ZOO sends to you and in order to improve the experiences in ZOO and ZOO’s service. ZOO does not give third parties the right to use the data for their own purposes.

The data is stored in accordance with the guidelines in the Privacy Policy.

ZOO is working together with sponsors and business partners, on behalf of whom ZOO sends offers and information about events.

ZOO reserves the right to add and remove sponsors and business partners from the list.