Zoo's mission and vision


Since 1972 Zoo has been an independent institution that displays characteristic animal species to the public. Zoo is a cultural institution with social tasks of:

• Recreational kind
• Enlightening kind
• Scientific kind

Zoo should increase the public’s interest in and understanding of the nature and its diversity through experiences based on relevant, activating and entertaining communication.

Zoo must participate actively in the international efforts to preserve animal species, and thereby contribute to the preservation of the diversity of nature.

All these activities must be based on a scientific foundation.

The vision and mission is the basis for all of Zoo's work.


Zoo must be:

• The leading cultural institution in the country in terms of innovative communication and education, including environmental communication and sustainability.
• Known and respected for its high standard in relation to husbandry and animal enclosures and as an attraction where good architecture and design emphasizes the value of the experience.
• Known and respected as the leading information center in terms of exotic animals and the conservation of their habitats in the wild.
• Known and respected as an active nature conservation organization with a global perspective and network.
• A company with high ethical standards.
• A company where the guest is in focus.
• Amongst one of the companies with the most motivated, well-qualified and well-trained employees in the European zoo- and aquarium world.
• A company with a financial basis that secures the accomplishment of the mission.


Collaboration with other international organisations is an essential part of ZOO’s work with research and conservation. ZOO is a member of several leading organisations, and hereby attempts to make its mark on global efforts.

Here you can find links to additional information about the organisations.

Approving authority

Contact information for the approving authority:

The Danish Veterinary and Food Administration

31-33 Stationsparken

DK-2600 Glostrup

Tel. no.: 72276900

Read more on the Food Administration’s website:

Læs mere på Fødevarestyrelsens hjemmeside: